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Maintaining Industry Leadership As a leader in quality enterprise systems implementation, Chatham Systems Group continues to share its expertise through publications and speaking engagements, and announce new partner alliances and client success stories. Check out the latest:
The Path from Strategy to Implementation – This white paper addresses the four main areas that companies must effectively address to successfully implement a new or next generation CRM strategy - Data, People, Budget and Infrastructure. This follows the authors' previous white paper, "7 Steps for Building Personalization into Your CRM Strategy," which was one of this year's most downloaded CRM white papers. The authors include thorough and practial checklists based on their extensive experience in large scale and midsize CRM implementations. View PDF Now 7 Steps for Building Personalization into Your CRM Strategy One of the most popular CRM white papers of 2002, downloaded by more than 10,000 professionals through CRM Community, Information Week, CRM-Forum, Forbes.com and dozens of other websites. This paper presents the 7 critical steps to effectively prepare your company to successfully implement personalization as part of your CRM strategy. Based on extensive experience with implementing large-scale CRM initiatives, the authors cover data, technology, organizational and strategic issues that must be addressed during the planning process to avoid costly barriers to success. Each step includes a checklist to use during the planning process. View PDF Now
Tom Hannigan & Christina Palendrano DM Review – Feature Article in October 2002 Issue Read it online:
Tom Hannigan & Christina Palendrano DM Direct – Included in August 2002 Issue Read it online:
Recent Speaking Engagements & Media
Guest Lecturer at Columbia University, MBA program NYC, February, 2002 Building Online Relationships Presented at the PricewaterhouseCoopers Lyceum Series Boston, MA - June 21, 2001 Technology and Business Host of 13-Week Radio Program WALE-AM – February 20, 2001 – May 15, 2001 Micro Bits Business Profile Star-Ledger – January 8, 2001 |
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